Visual Principles

Simple, intuitive and delightful

We have developed a set of principles that ensure the Nokia N9 UI's visual style will:

• Reduce visual noise by keeping things as simple as possible;
• Employ a clear and consistent style throughout the application;
• Deliver personalisation in smart and dynamic ways, not just thematically;
• Use familiar language that feels approachable and friendly;
• Provide a luxurious product with beautiful graphics and rich motion; and
• Bring a smile to people’s faces each and every time they see it.